GE Appliances, a Haier company Marketing Co-Op in Louisville, Kentucky

Job Location

USA, Louisville, KY

Job Posting Title

Marketing Co-Op

The Adventure

We are looking for college students to join GE Appliances, a Haier company (GEA). This Marketing co-op will be aligned to the GE Appliances Store team and in the position will provide assistance with executing marketing campaigns, managing client relationships and developing/communicating consumer newsletters. In addition, the co-op will collect, maintain and report campaign and contact data.

What you will Learn & Do

Essential Responsibilities:

  • Manage consumer e-newsletters for the GE Appliances Store including gathering content, obtaining legal approval, testing, executing delivery to consumers, and post-send analytics.

  • Maintain GE Appliances Store databases and spreadsheets for weekly orders and traffic.

  • Project work related to GE Appliances Store as needed, including testing of new processes, price benchmarking and competitive analysis.

  • Work with outside agency to manage and optimize product listing ads and paid search campaigns for GE Appliances Warehouse site.

  • Drive growth in the GE Appliances Store External Partner channel by establishing and maintaining contacts with accounts, providing updated marketing materials for communicating the program and sending periodic e-newsletters to business contacts.

  • Drive special projects as needed.

What you need to Succeed

Qualifications/Requirements :

  • Students only. Must be a current full-time student enrolled in a bachelors or advanced degree program; pursuing a Marketing or business-related degree preferred

  • Minimum cumulative GPA of 3.0 required

  • Working knowledge of Microsoft Excel, PowerPoint, and Word. Experience with Tableau desired

  • Demonstrated skills in relationship building and facilitation

  • Strong process management and analytical skills

  • Demonstrated ability to effectively multi-task

  • Must be able to work up to 20 hours per week during school semesters and full-time in the summer; during the following business hours: Mon - Fri 8 AM – 5:00 PM.

  • This is a 12-month coop assignment located in Louisville, KY; student will have to commute daily or as scheduled

Desired Characteristics :

  • Possess the ability to quickly develop functional knowledge of processes.

  • Have excellent interpersonal skills; strong oral communication skills.

  • Possess strong internet and computer keyboard skills as well as proficient use of MS Excel, Word and PowerPoint.

  • Detail-oriented and have a strong level of accountability.

  • Be self-guided; able to work logically through daily issues.

  • Possess a strong work ethic; able to meet deadlines.

  • Be reliable; able to maintain high attendance standards.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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